A suitable color scheme for your business website is important to create branding coherent to all marketing avenues. Choosing colors without careful planning, can hurt your business. It can affect brand recognition and credibility, making the business less competitive in the market. This is why you should be careful in picking the colors that would represent your website.
A wise businessman would choose a color scheme carefully to avoid damage to his brand. If you are confused on which color scheme to pick, here are some tips to follow:
Understand Branding
According to Enterpreneur, branding is the “marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” It is also a promise …show more content…
It suggests what you are as a company, and how you want customers to perceive your business. Every element of a company, including a website, are factors in building a great brand. Knowing how to use them to your advantage can help you business succeed no matter which sales platform you choose.
Know Your Website 's Purpose
Write down the purpose of your website to help you decide what color scheme to pick. It doesn 't have to be exactly the same with your business goals, but it has to coincide for coherent branding.
Anchored to your goals, pick the colors that suits your objective. For example, you website 's goals is to attract business investors, so colors black, gray, and other subdued hues can be used for a formal look. On the other hand, if your goal is to be depicted as happy and people-focused business, colors yellow and orange might be used.
Use Color Psychology
Colors are easily attributed to people 's emotions. However, there are only few studies that proves that colors can affect people 's emotions. Actually, experts say that definition of a color depends on a person 's experience, meaning people perceive hues …show more content…
Certain color combination might look good together, but it might not work well online. For example: blue and red, or blue and yellow might look good on clothes, but not on websites. Colors such as these, and other troublesome colors, causes eye fatigue straining the viewer 's eye easily.
Light colored fonts also hinder readability, especially when it is on a white background. It can be easily solved by pairing it with a dark background. Also consider that colors are element of design, so using too much or strong hues can congest your webpage. It is heavy in the eye and readers can 't navigate your website easily.
Use Professional Tools
If you still can 't find the perfect color combination to pick, you can seek help from professional designing tools. Here are free tools, both amateurs and expert designers use:
Adobe Color CC
This online tool lets you combine colors using their easy-to-control color wheel. To make the process easier, you can just pick the existing color combination made by other users.
Color Schemer Online
A wise businessman would choose a color scheme carefully to avoid damage to his brand. If you are confused on which color scheme to pick, here are some tips to follow:
Understand Branding
According to Enterpreneur, branding is the “marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” It is also a promise …show more content…
It suggests what you are as a company, and how you want customers to perceive your business. Every element of a company, including a website, are factors in building a great brand. Knowing how to use them to your advantage can help you business succeed no matter which sales platform you choose.
Know Your Website 's Purpose
Write down the purpose of your website to help you decide what color scheme to pick. It doesn 't have to be exactly the same with your business goals, but it has to coincide for coherent branding.
Anchored to your goals, pick the colors that suits your objective. For example, you website 's goals is to attract business investors, so colors black, gray, and other subdued hues can be used for a formal look. On the other hand, if your goal is to be depicted as happy and people-focused business, colors yellow and orange might be used.
Use Color Psychology
Colors are easily attributed to people 's emotions. However, there are only few studies that proves that colors can affect people 's emotions. Actually, experts say that definition of a color depends on a person 's experience, meaning people perceive hues …show more content…
Certain color combination might look good together, but it might not work well online. For example: blue and red, or blue and yellow might look good on clothes, but not on websites. Colors such as these, and other troublesome colors, causes eye fatigue straining the viewer 's eye easily.
Light colored fonts also hinder readability, especially when it is on a white background. It can be easily solved by pairing it with a dark background. Also consider that colors are element of design, so using too much or strong hues can congest your webpage. It is heavy in the eye and readers can 't navigate your website easily.
Use Professional Tools
If you still can 't find the perfect color combination to pick, you can seek help from professional designing tools. Here are free tools, both amateurs and expert designers use:
Adobe Color CC
This online tool lets you combine colors using their easy-to-control color wheel. To make the process easier, you can just pick the existing color combination made by other users.
Color Schemer Online