Linda McLoughlin emphasize that paler skin in the Asiana Magazine is the equivalent to being more attractive and beautiful. They see “whiteness” as “represented by orderliness, rationality, and self-control” and darker skin as the opposite effect for men and women during the colonial times. Skin whitening techniques and products are also encouraged especially to Asian women in order to receive the “whiteness” in order to have “lifestyles and privileges that paler-skinned people are perceived to enjoy.” “Blackness is false, dirty and ugly. Whiteness is true, healthy, clean and beautiful” is also the main message they try to convey. McLoughlin’s research incorporated a short story of Naz, a newlywed wife that meet her mother-in-law for the
