By inspecting through this ad, who wonder think that Michelin is one of the world’s third largest manufacturing tire companies? Additionally, who would guess that one of its headquarters alone has 22,600 employees and operates 19 manufacturing plants in 17 locations? This ad in fact, is very rich just like the company’s facts are but more tire-wise. It is a bold and contented looking ad which sharply portrays that no other tire is as good as Michelin’s. The tire itself tries to appeal to your desires since it has all the features you need. Thus, it’s the right choice for you. The Michelin Man in the ad is positioned in such a form that it captivates the viewer with feelings of control and satisfaction. The character located …show more content…
It is presented in a smaller size with a sensitivity of more cuteness. However, this time he is standing out straight with a tall stance and a well coming hand. Thus, the Michelin man is a testifier himself with his preference by each person’s side they will never be disappointed.
The first statement on the ad print at the very top states “ the right tire that changes everything”. This statement refers this is an all in one tire. In fact, at the very bottom of the ad the print also states, “Michelin makes some of the most fuel efficient, long lasting tires. Plus, they offer more security with their incredible stopping power.” Nothing can compare to these tires, driving is pointless without them.
In contrast to the ombre background from light blue to green and a general feeling of freshness in the midst, the michelin tire’s logo stands out. The logo is in a quite unique manner to a, a dark blue banner around the waist of the Michelin Man. Surrounded by the dark blue, it is hard to miss, the “Michelin” name is bold italic and white, with it underlined in yellow. One cannot go pass by or confuse this product for any