World Wildlife Fund Video Analysis

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As we live our daily lives, we are only concerned about our own problems and forget about what the rest of the world is going through. We disconnect ourselves from the reality and focus on what only affects us directly. We hear stories about how there are people all around the world who do not have food to eat, water to drink, a bed to sleep in, and how animals are going extinct because of humans. Although hearing situations like these will make the audience feel some amount of empathy,we still tend to forget about them and instead put our minor issues first. Now organizations like the World Wildlife Fund and Water for Life, both use an auditory and visual approaches to create a bigger impact on the audience. The purpose of this analysis is …show more content…
In the World Wildlife Fund video, you see that they used clips of actions and activities that we see in our daily lives next to simulating clips of wildlife. They used examples that we can relate to to emphasize the use of pathos. Their goal is to connect with the audience through an impassioned approach to make their video more potent. For example, a clip of a mother holding and kissing her child was next to a clip of a mother orangutan doing the same thing. The clip was used because we all have a mother, and most of us have an emotional attachment to our mothers. They used to orangutan video to prove that humans are not the only ones who share those types of relationships. The clip verified that mothers, human or not, all love and care for their children in the same way. Another example, is two scenes where with a pair of clips showing a burning house and next to a burning tree. The next scene showed a clip of a man and next to a monkey, both with astonishing looks on their faces. Both scenes displayed videos of a man and a monkey grieving over the lose their home. Here, the World Wildlife fund is trying to get the audience to recognize that humans and animals share the same emotions. Likewise, the Water for Life video also used pathos to attract its audience. But Unlike the World Wildlife fund, Water for Life used the surrounding environment as opposed to using living beings to accentuate the use of pathos. In the background of the “First World Problems Anthem” video you are able to see the impoverished environment that the people lived in. Here, they wanted to audience to realize the discrepancy in the way the viewer lives as to the people in Haiti. They want the viewer to comprehend that there are people around the world that are less fortunate. For example, there was a scene of a man saying “I hate it when my house is so big,” but behind him is a

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