Analysis Of Water For Life And World Wildlife Fund

As we live our daily lives, we are only concerned about our own problems and forget about what the rest of the world is going through. We disconnect ourselves from the reality and focus on what only affects us directly. We hear stories about how there are people all around the world who do not have food to eat, water to drink, a bed to sleep in, and how animals are going extinct because of humans. Although hearing situations like these will make the audience feel some amount of empathy,we still tend to forget about them and instead put our minor issues first. Now organizations like the World Wildlife Fund and Water for Life, both use an auditory and visual approaches to create a bigger impact on the audience. The purpose of this analysis is …show more content…
The Water for Life organization created a video called “First World Problems Anthem,” which portrays multiple clips of Haitian people living in poverty, complaining about things that we would consider first world problems. The World Wildlife Fund also created a video called “The World Is Where We Live,” where pairs of clips were shown of animals and humans, comparing the two to show how similar they are. Although, both Water for Life and World Wildlife Fund used a pathos approach to attract their audience and to expand awareness, but they both present their ads in differing ways. In the Water for Life video, humans are used to connect with the audience to show that we are not all the same, because we all have different issues, some worse than others. On the other hand, the World Wildlife Fund compares humans to animals, displaying them doing similar things to show that we are similar to animals and that we should also care for them as we do ourselves. However, the World Wildlife Fund video was more effective at attracting the audience, because it had more captivating scenes that showed things that we can relate to, which in conclusion makes a greater impact on the viewer’s