World Wildlife Fund Commercial Analysis

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World Wildlife Fund In today society, people commercialize everything from clothing, food, and drinks to cars, insurances, etc. Their sole purpose is to market their product out to world and attract customer. However, there are certain commercials whose purpose is to inform the audience, express concern or to start a movement. Most of the nonprofit or fundraising organizations would be perfect example. Encourage people to donate money to good causes is the sole purpose of these organizations’ commercials. These good causes can be for animal, children in third world, or environmental issues, etc. Specifically, World Wildlife Fund’s commercial, “together possible”, effectively delivers its purpose by setting loving atmosphere from animal images, …show more content…
There are various types of species from dolphin, turtle, bee, penguin, elephant, to rhinos, geese. These species can also represent all ecosystems, which include the oceans, lands, deserts, lakes, and the sky. In addition, most of these animals are considered to be endangered species, and heavily affected by illegal hunting and pollution. The purpose of using animal images is to create positive and loving atmosphere for the audience. The key factor that makes this commercial effective is its application of emotional appeal (pathos). The commercial is taking advantage of the audience’s sympathy for animal, especially one that is more likely to be appealing, adorable, and charming like dolphins or turtles. The idea is to makes the audiences to pay more attention and willingly follow through the rest of commercial. This commercial is non-verbal; there is only background music. Once again, the commercial applies pathos in the form of music. It builds the mood and setting for the commercial. The music brings to the audiences motivating and joyful feeling which then make them more attach and feel close to the animal. The melody of the music was catchy yet it is also very powerful and dynamic. The scenes of animal in the beginning is the hook of this commercial where its mission to attract …show more content…
Opposite from previous scene, this time, the commercial directly commend the audiences what to do. The commercial uses short and simple phrases like: “saving wild life”, “planting sustainable crops”, “restoring forest”, or “fight for our climate”, etc. The special thing about these actions is that they can be done without the help of money. There is not anything about money or donation being said in this commercial, even the name of their organization is in acronym. In fact, this emphasizes the idea of this organization is not all about money and donation in which makes the audiences to give this organization more positive attribute and credibility. Indirectly, this commercial also speaks against big companies, the industrials and politicians. “Influencing policy”, “transforming supply chains” can also mean that the government and big company are not doing a good job protecting the wildlife or even currently destroying it. This commercial also talked about water scarcity and pollution, illegal hunting and trading, deforestation and climate change. All that actions are to encourage people to join the movement, side with the organization and against other threats to the

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