When you think of plastic surgery, you may think of a middle-aged soccer mom dying to get a face lift and lip injections to go with the latest Hollywood celebrity trend. However, plastic surgery goes so much deeper in meaning for war veterans. The development in the field of plastic surgery changed significantly with aiding war veteran victims in the early twentieth century due to the increase in the field’s technological developments, the new market of customers for the reconstructional treatment option, and the impact of social views and struggles these heroes dealt with after the war and faced on a daily basis.
In the field of plastic surgery, there was a major increase in the field’s technological developments. World War I Soldiers would …show more content…
The use of plastic surgery gave soldiers a new hope for their appearance, making them the target market for the beginnings of plastic surgery. BBC (2014) stated that, “Remarkably he [Gillies] got his patients by sending address labels marked "Sidcup Hospital" to the battlefields of the Western Front.” While an interesting marketing technique, it worked for the young surgeon. Records show that “The Queen's Hospital, opened in June 1917, provided over 1,000 beds. There Gillies and his colleagues developed many techniques of plastic surgery and carried more than 11,000 operations on over 5,000 men” (The Telegraph, 2008). The statistical numbers are incredible, with an even more impressive success rate of patients’ procedures going smoothly. With so many wounded soldiers receiving treatment, the field of plastic surgery skyrocketed to a larger-than-life market of customers willing to pay the price and go under the knife. The procedure of plastic surgery became a business transaction in itself, and the tradeoff was extraordinary for any amount it would cost a soldier to feel better about their
In the field of plastic surgery, there was a major increase in the field’s technological developments. World War I Soldiers would …show more content…
The use of plastic surgery gave soldiers a new hope for their appearance, making them the target market for the beginnings of plastic surgery. BBC (2014) stated that, “Remarkably he [Gillies] got his patients by sending address labels marked "Sidcup Hospital" to the battlefields of the Western Front.” While an interesting marketing technique, it worked for the young surgeon. Records show that “The Queen's Hospital, opened in June 1917, provided over 1,000 beds. There Gillies and his colleagues developed many techniques of plastic surgery and carried more than 11,000 operations on over 5,000 men” (The Telegraph, 2008). The statistical numbers are incredible, with an even more impressive success rate of patients’ procedures going smoothly. With so many wounded soldiers receiving treatment, the field of plastic surgery skyrocketed to a larger-than-life market of customers willing to pay the price and go under the knife. The procedure of plastic surgery became a business transaction in itself, and the tradeoff was extraordinary for any amount it would cost a soldier to feel better about their