Workhorse: A Personal Narrative Analysis

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I chose Workhorse to be my number one priority in quarter one, because I had a good feel that I could create a good computer for them. I was making sure that I had everything they wanted in the computer and a cheap price for them. Then I noticed my company wasn’t making as much money as I thought, I change my priority in quarter four. In quarter four, I made more computers and but Traveler priority number two. I still kept Workhorse priority number one. Throughout my segments I did not abandon any of my priority, because I wanted to see it changes. In quarter two, the main thing on my mind was to create one computer that would be just for Workhorse. I made a desktop computer name White Tiger XR, which has the base components for essentials. …show more content…
I was sticking with hundred unit, because that was going to be my safe zone. I saw that the hundred units was $2,167, I thought I should make it to as close as possible to my computer price. So I set my White Tiger XR retail price as $2,367 and my rebate price as $600. I thought it was a high rebate price, but I thought I would give it a try. I made sure that the retail price was cheaper than what the Workhorse wanted. I noticed that the Workhorse wanted a computer that was $2,500, so I was under their price. In quarter three, I had kept White Tiger XR’s retail price and rebate price the same. When I was in quarter four, I had added two new computers. I had made a computer name Tiger, the retail price $1,808 and the rebate was $107. I also look at the hundred units on cost of goods, and it show $2,121. I wanted it to be cheaper, than the hundred units this time. Now in my other computer I made, which is name E. Tiger had retail price at $2,156 and rebate price at $400. The hundred units was $1,918, but I wanted to make it cost more. I thought the desktop should cost a little bit more and it still was cheaper than what Workhorse was asking. For over all the quarters I have mention, the target market consumer view my pricing as a hundred per …show more content…
It mention the band name, rebate – special price deal, feature office applications, feature presentation apps, feature database apps, feature bookkeeping apps, easy to use, fastest processor on the market, and largest data storage on the market. The advertisement magazine for White Tiger XR was $30,000. I made five media placement in the Chicago-NORAM, which was $11,000 and in advertising expenses it was $46,824. In quarter three, I kept my advertisement for White Tiger XR the same, but and I open up a store in Sao Paulo-LATAM. I still kept the amount of the White Tiger XR in Chicago-NORAM. I had put three media placement in Sao Paulo-LATAM, which cost $ 5,000 and the advertising expenses is $60,263. In quarter four, I made two new Ads. I change Whiter Tiger XR just a little, I took off the feature bookkeeping apps and change it with picture of business professionals. I created an Ad name is New E. Tiger. It mention the brand name, feature office applications, feature presentation apps, feature engineering apps, feature manufacturing apps, fastest processor on the market, largest data storage on the market, can link PCs with network/internet, local service and support, and picture of the business professionals. I made an Ad name Tiger. It mention the brand name, feature office applications, feature presentation apps, feature manufacturing apps, easy to use, fastest processor on the market,

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