According to O'Hair, Rubenstein and Stewart (2016) “Words are the public speaker’s tools of the trade…” (p. 117) In the fifth-tenth chapter of A Pocket Guide to Public Speaking, the authors write about which oral style to use, use of concrete language and vivid imagery, words that build credibility, and those that create an impression. I will summarize these areas in the following paper. When speakers are preparing speeches, they must remember that listeners only have one chance to hear the message that is trying to be conveyed. For this reason, the speech has to be prepared for the ear instead of to be read. To accomplish this the speaker must have a simple speech, avoiding the use of unnecessary words or jargon. The use of repetition helps
