Woodstock's Case Study

The second campaign for promotional outreach, “Aggies and Woody’s” is geared towards UC Davis students. By implementing these tactics, Woodstock’s can be focused on their primary target audience. First tactic, handing out free samples at the Silo and Memorial Union, is aimed to raise on-campus awareness. Regardless of if the student is a freshman or transfer and does not know about the pizzeria or they have been here for a while and lost the attraction to revisit, this will aid in getting Woodstock’s back on their radar. Through data analyzing, it is apparent that Woodstock’s slow hours are during 11 AM to 6 PM. This can be due to the fact that a lot of students are on campus at this time. In order to increase revenue, whilst also increasing outreach within the university, Woodstock’s can hold a pizza stand and sell slices during slow hours at the restaurant. …show more content…
Hundreds and thousands of students gather at these events and by Woodstock also being present during these times, they can increase revenue, as well as increase their awareness and outreach within the UC Davis community. In addition, the pizzeria can also have a food truck annually during Picnic Day, which is one of the most busy and active student events held by the university. There are thousands of students on campus and downtown and it would be very beneficial if Woodstock was involved in this event. Lastly, “Greek Life Gavin” and many of his brothers and friends are seeking internship opportunities to advance their skillsets for their future. Woodstock can hire on unpaid interns to assist them in their seasonal marketing plans and collaborate with the fraternities and sororities in order to further spread their influence within the market. These group of students are highly active, social, and involved. With their help, Woodstock’s can take their branding to a new