Problem/Solution
Woobo presents the opportunity of creating a children’s toy that is educational and entertaining. This is an unmet customer need because there are scarce technologically advanced educational toys as, jigsaw puzzles for example, help with co-ordination but are simplistic technologically. I believe in the campaign as from early ages it is vital children develop knowledge and Woobo can assist them in this. The campaign objectives are: ‘Help kids explore, experience, and learn’ (Woobo Inc., 2017). These objectives appear achievable as Woobo answers children’s questions and tells stories teaching them about the world.
Value Proposition
Additionally, Woobo is beneficial for parents as it is a child friendly search engine ensuring …show more content…
Direct competition is evident with ‘LeapFrog’ because this is from the technology sector and teaches children life skills (Toys R Us, 2017). ‘Ubooly’ is a substitute, with a similar exterior and an app that can be updated with stories and games. ‘Ubooly’ may be more appealing being significantly cheaper, ($59.95 for a Jumbo ‘Ubooly’) (Sandhana, 2013). Woobo could gain a share in the toy market as Mintel reports show traditional children’s entertainment is less popular. Out of 1,000 children only 7% said they would play board games at the weekend (Gee, 2014). Woobo explains where Woobo’s can be shipped and estimated delivery dates, being informative, but, does not explain distribution methods. Presumably, it will be directly to consumers as this is cheaper. For marketing and sales strategy, they use techniques like stating higher pledges will receive up to 50% off Woobo’s retail price, encouraging higher pledges. The idea has been validated by the primary customer as interviews with 250 parents have occurred, with popular responses as most higher pledges, between $198 and $4,950, say rewards are no longer available because the maximum backers have pledged, consumers like the product as many pledge high …show more content…
This could be overcome by showing consumers their needs will be satisfied through marketing, such as, videos of parent responses in their campaign. Also, Woobo have said consumers can buy Woobo’s in time for the holidays. Woobo aims to deliver products by 20th December, an extremely short period before Christmas, not allowing much time if distribution problems occur. This could damage Woobo’s reputation if they cannot deliver, resulting in a poor image and consumer dissatisfaction, preventing future purchases. This could be overcome by controlling distribution channels, having clear understandings of delivery times and employing or outsourcing to reliable workers that will manufacture and deliver products on
Woobo presents the opportunity of creating a children’s toy that is educational and entertaining. This is an unmet customer need because there are scarce technologically advanced educational toys as, jigsaw puzzles for example, help with co-ordination but are simplistic technologically. I believe in the campaign as from early ages it is vital children develop knowledge and Woobo can assist them in this. The campaign objectives are: ‘Help kids explore, experience, and learn’ (Woobo Inc., 2017). These objectives appear achievable as Woobo answers children’s questions and tells stories teaching them about the world.
Value Proposition
Additionally, Woobo is beneficial for parents as it is a child friendly search engine ensuring …show more content…
Direct competition is evident with ‘LeapFrog’ because this is from the technology sector and teaches children life skills (Toys R Us, 2017). ‘Ubooly’ is a substitute, with a similar exterior and an app that can be updated with stories and games. ‘Ubooly’ may be more appealing being significantly cheaper, ($59.95 for a Jumbo ‘Ubooly’) (Sandhana, 2013). Woobo could gain a share in the toy market as Mintel reports show traditional children’s entertainment is less popular. Out of 1,000 children only 7% said they would play board games at the weekend (Gee, 2014). Woobo explains where Woobo’s can be shipped and estimated delivery dates, being informative, but, does not explain distribution methods. Presumably, it will be directly to consumers as this is cheaper. For marketing and sales strategy, they use techniques like stating higher pledges will receive up to 50% off Woobo’s retail price, encouraging higher pledges. The idea has been validated by the primary customer as interviews with 250 parents have occurred, with popular responses as most higher pledges, between $198 and $4,950, say rewards are no longer available because the maximum backers have pledged, consumers like the product as many pledge high …show more content…
This could be overcome by showing consumers their needs will be satisfied through marketing, such as, videos of parent responses in their campaign. Also, Woobo have said consumers can buy Woobo’s in time for the holidays. Woobo aims to deliver products by 20th December, an extremely short period before Christmas, not allowing much time if distribution problems occur. This could damage Woobo’s reputation if they cannot deliver, resulting in a poor image and consumer dissatisfaction, preventing future purchases. This could be overcome by controlling distribution channels, having clear understandings of delivery times and employing or outsourcing to reliable workers that will manufacture and deliver products on