As you may not know that the key improvement happened in Canada actually began through the middle of the 19th century. The 1st census of 1871 documented the establishment of the clothing industry. The background of this is that American designers’s work were renowned in North America with the promotion from fashion buyers and media such as newspapers and magazines. The reason why is that the Paris couture not now as formally exporting goods, thus the designers from the United States had more chances and platforms to show their designed goods. Nevertheless, this also gave Canada an opportunity to provide their native designers into its own and also recognized. In case, Toronto’s Madame Martha suggested that directly after the war, Canadian designers could try to prepare for exporting to America (Cooper). In addition to this, 1946, a film used to promote the Canadian designers was released, but sadly, the exceptional Canadian designers didn’t come out in this period because they were in the United States. Thus, the Canadian designer remained in working along the lines of the couture model, but they later discovered that a identifiable design traits and media presence for the Canadian-made clothing could be capable to represent and impact on a wider market by the 1950s(Copper). In 1954, a group of Canadian designers founded the Association of Canada Couturiers with …show more content…
The “American fashion could be designed frilly and ruffed as women wanted” (Walford) indicates the economic prosperity of the society during that period when people can fully enjoy the benefits of consumerism. As mentioned, the women’s fashion changed seismically, this somehow shows the higher respect from the society and liberal attitudes towards women. What’s more is that the political changes influence the trends of fashion, in particular, with the end of clothing restriction, designers were bale to design more stylish clothing to satisfy the requirement of women. In particular, either in men and women. Furthermore, the advancement of fashion industry also brought Canadian designers with more supports and sponsorships, especially with the establishment of numbers of fashion related associations and organizations truly helped with the growing of native designs. Thus, the Canadian designers had more platforms to showcase their works and creative ideas with the inclusion of Canadian cultures and identities. Generally, the changes of fashion is a reflection of the economy and society. It gave the society a feedback of the economic growth, political alternatives and the respect of native