Oppression Of Women In Advertising

Advertisements
Companies, firms, and entrepreneurs promote their products or services through advertisements. The purpose of the advertisements is to make the products appealing to the consumers. They were first printed in the late nineteenth century and have been popular ever since. Advertisements are viewed by millions of people around the world and portray a deeper meaning than their initial purpose. During the nineteenth century, women had few rights and less freedom. Men were expected to work while the woman stayed at home, cooked, and cleaned. Men lived more social and public lives than women were allowed to. The advertisements printed were demeaning towards women and portrayed them as inferior individuals. Society deemed this to be acceptable because of what was occurring during the nineteenth century. It was not considered acceptable for women to speak up and stand up for themselves. The older forms of advertisements display negative connotations towards women; they are often insulting, degrading, and humiliating. The first form of old advertisement is for Van Heusen ties. It shows …show more content…
These ads were meant to be appealing to men because they were the ones purchasing the products. Society deemed these ads acceptable because women had few, if any, rights then and could not speak out and stand up for themselves. These advertisements depict women inferiorly. Women oppression began even before advertisements came out; however, advertisements supported and encouraged this unruly treatment of women. They are stereotypical, and show that all women were made to do was cook, clean, and please her husband. To any women this is offensive and inappropriate. Millions of advertisements are printed and distributed over vast areas; they emphasized and spread the idea of women suffrage. Instead of promoting the products and services, older forms of advertisements promoted the offensive treatment towards