While some ads are created to advertise a product, most of them have different meaning to what is being portrayed, females are often used to show the power of men and the dehumanization of women. Society has accepted this false advertising of women and is affecting everyone. Red Tape is a men’s clothing and footwear company, in India known for it’s high fashion and lifestyle and comfortability and unique craftsmanship. Varying from semi formal and casual wear of Shirts, Tees, Trousers, Denims, Sweaters, Jackets and Accessories such as Belts, Socks, Hankies and Wallets. Red Tape launched in 1996 and is continuing to grow into a high style brand that is making a global influence. Like many other companies Red Tapes advertises to let men know
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Each women has a unique outfit, that reaches just below their hip and shows their long legs and they have different heels on. They all seem to be staring at different directions, the second women under blue, is wearing a blue dress and is making eye contact with the men. All the women are posing in sexy positions, in a way that they were posing for a cover of a magazine. All of the four women appear to be from the same ethnicity, but have different hair color and style, they are around the same height. There does not seem to be much diversity within these …show more content…
The ones most affected by this ad are young women that are constantly worried of how they look, because society has this ideal way that a women has to look like, tall, slim with big breast and behind. This portrayal of women in society usually leads girls to have low-self esteem, and start to feel pressure that they have to look a certain way. Showing that there still is a problem and it is continuing to grow more and more, and young girls are being portrayed as sexual objects.In a reaerch conducted by Wesleyan University they examine 1,988 adverstimeny from well know magazine and cocluded, “that half of them show women as sex objects. A woman was considered a sex object depending on her posture, facial expression, make-up, activity, camera angle and amount of skin shown. (De Melker). These images are showing more and more each time and it has become socially acceptable and unfortunately it works for advertisers. People go out and buy the product, because it is going to make them look this type of way and the companies continue to use that type of advertisement and continue to make
Each women has a unique outfit, that reaches just below their hip and shows their long legs and they have different heels on. They all seem to be staring at different directions, the second women under blue, is wearing a blue dress and is making eye contact with the men. All the women are posing in sexy positions, in a way that they were posing for a cover of a magazine. All of the four women appear to be from the same ethnicity, but have different hair color and style, they are around the same height. There does not seem to be much diversity within these …show more content…
The ones most affected by this ad are young women that are constantly worried of how they look, because society has this ideal way that a women has to look like, tall, slim with big breast and behind. This portrayal of women in society usually leads girls to have low-self esteem, and start to feel pressure that they have to look a certain way. Showing that there still is a problem and it is continuing to grow more and more, and young girls are being portrayed as sexual objects.In a reaerch conducted by Wesleyan University they examine 1,988 adverstimeny from well know magazine and cocluded, “that half of them show women as sex objects. A woman was considered a sex object depending on her posture, facial expression, make-up, activity, camera angle and amount of skin shown. (De Melker). These images are showing more and more each time and it has become socially acceptable and unfortunately it works for advertisers. People go out and buy the product, because it is going to make them look this type of way and the companies continue to use that type of advertisement and continue to make