Women In Advertising

According to the National Intimate Partner and Sexual Violence Survey “Sexual assault of women by men is a significant problem in the United States, as approximately one in five women are victimized over the course of their lives” (Hildebrand and Najdowski 1). Sexual assault is constantly on the rise in America, but no one ever talks about why. This is because for decades media have engrained messages about what society should be. This media is primarily represented through advertisements. Advertisements like Natan’s Jewelry’s advertisement exploits women as objects of sexual intent and victimization. Often portrayed as objects, women become sexual objects once a man represents his wealth or status. The subtle ideology in advertisements of this kind entail that men should be able to buy women with their gifts or money. These advertisements and their hidden messages can create drastic implications in modern society including but not limited to women believing that they should be submissive to men or men believing that they are the dominant sex, men expecting sex from women, and women believing they are an object to be bought or won. The advertisement for …show more content…
“Malmuth (1981) reviewed numerous studies in which men (mostly college students) have been asked to rate the likelihood that they would rape a woman if they could be assured of not being caught and punished, and found that across various conditions...an average of approximately 35% of the men reported some likelihood of raping a woman” (Stankiewicz, Rosselli 2). The most shocking thing about this quote is that it was probably not shocking to most people. We live in a world where women being raped or assaulted is no longer news. We have become accustomed to women being the victims. Advertisements should not normalize rape culture, it should sell a product,