It explains how media forms the perception of gender roles/attributes through television. Data was collected by providing a questionnaire based on a certain criteria to 200 Egyptian students that were both in national and private universities. The criteria were based on the social diversity in the Egyptian culture. The findings concluded that there was regular exposure to media portraying a social image of gender in particular, women. Even though media does play a role in this, the study also revealed that Upper Egypt believes in more traditional gender roles based on culture and biological nature. Those roles are that men care for their job(s) and women are busy with home affairs such as raising children, shopping, or sitting down with friends who are of the same sex. The article suggests that using the internet the right way will change and strengthen a positive perception of gender roles in Arab/Islamic communities. Another result showed that in Upper Egypt, self-image is the most negative than in other cultural environments. A solution to that is focusing on showing more of modern roles with women and straying away from traditional …show more content…
(Toffoletti, 2016) seeks to expand the conceptual boundaries of sports media research by investigating the depictions of women in sports. Women in sports are depicted as sexual objects in media. Postfeminist sensibility identifies a need to go beyond recognizing that women athletes continue to be sexualized in media and that it sustains hierarchies of privilege or power. Casting the female athlete as individually accountable for their own successes or failings to obtain the right kind of media attention, sexist portrayals of women athletes in the media is a problem based on how they choose to present themselves. Women’s lack of coverage in sports becomes a problem that needs individual solutions. Females are expected to be empowered and resourceful enough to promote themselves and their sport through whatever means possible according to (Toffoletti, 2016). It’s also suggested that adopting a postfeminist sensibility to the study of media sport offers a potential way forward for both feminist sport media scholarship and feminist media studies. Discussions of post feminism in media culture continue to be dominated by analyses of popular