The under-representation of women had always been prevalent with the media shaping cultural norms by depicting women as domesticated, well behaved, and male serving. It has been well documented through history that women have been misrepresented as being incapable of performing tasks aimed only at men. However, with World War II having begun in 1939, there was a sudden and rapid shift in the necessity of the mobilization of women towards the work force. With a large amount of the male population having been deployed, women were now being summoned by the government via the media to enter this previously closed off sphere and prove their competence. However, what would happen to these women once the war was over? The government used media such as magazines, the radio, television, posters, etc., as a mode of targeting all women and having as …show more content…
Once again, the media played its role in manipulating and brainwashing women into reverting back to the home setting. Factories also carried out large-scale lay-offs in order to free up positions for incoming servicemen based on federal policies put in place to do so. Rosie the Riveter was the symbol the government used to encourage women to join the work force as a way to support the men and be patriotic by aiding the wartime effort, nevertheless once the war was over there was no longer a necessity for their wartime efforts. Many of the postwar workers wanted to remain in their field of interest and remain employed performing the tasks they were suited for but instead were offered jobs that were of no interest to them. Many women chose not to return to the workforce as well because of the baby boom and the economy was stable enough for a home to be financially secure with one paycheck, the males. If a married woman were to be employed it would be for extra spending money for the