Wolfgang Keller at Königsbräu-Tak (a) Essay

1455 Words Jul 26th, 2010 6 Pages
I. Introduction & Problem Definition
Königsbräu A.G., which was a Munich-based brewer company, has subsidiary in Ukrainian. Wolfgang Keller who is the managing director of Ukrainian subsidiary with having succeeded as a hands-on manager, worked for food manufacturing companies in the past. He generally took his success with effective solutions such as changing marketing strategy, reconfiguring the sales force, hiring a new top-management and many others. As a result of this effort, he set one’s sights on and also he expects to be promoted to the firm’s Vorstand for the future. Dmitri Brodsky, who is the Königsbräu-TAK’s commercial director, attended to firm 2 years earlier and his performance in this company is checked and is not admired
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With this definition, from Brodsky’s point of view, Brodsky can find much more effective area to work and cultivate.
Apart from these analyses, also over-communication between individuals brings negative feeling to Brodsky’s mind as it is supported by “Pygmalion in Management” article. If feedbacks are investigated deeply, it can be seen a bit more negative comments were given instead of giving much more encouraged and motivation-oriented definitions.
On the other hand, Haussler wrote a feedback to Keller about his performance and leadership. Haussler mentioned about his success and abilities he can fulfil. In addition to that, Haussler recommended Keller to focusing on way of work with Mr. Antonov but as it is known Keller suspected that Mr. Antonov occasionally missed attendance in daily operations. In order to support his ideas, Haussler referred consideration of Ukrainian work style difference and age difference, in other words experience difference, between him and Antonov. This also contributes Brodsky perspective with probability of not to notice various working style among nations by Keller.

III. Alternatives
After all, what is need to be done is focusing on this problem? In order to handle this organizational behavior based problem, two alternatives proposed:

Alternative I:
In the first alternative, Keller should rearrange the Brodsky area like separating it as marketing and sales, then give the

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