The zip code I chose is 01801, which is my hometown of Woburn, Massachusetts. Woburn is a suburb located about 20 minutes outside of Boston. The two segments I reviewed were Movers and Shakers and Home Sweet Home. Movers & Shakers: Movers & Shakers is home to America's up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54 and often with children. Given its high percentage of executives and white-collar professionals, there's a decided business bent to this segment: Movers & Shakers rank first for owning a small business and having a home office. (Copyright © 2016 The Nielsen Company. Confidential and Proprietary). Home Sweet Home: Widely scattered across the nation's suburbs, the residents of Home Sweet
…show more content…
Both are college graduates, watch television and read various magazines. Home Sweet Home shop at Buy.com, however, Movers and Shakers shop at Nordstrom’s. Respectively, Movers and Shakers have upper mid assets whereas Home Sweet Home’s asset are elite. They share being part of the Lifestyle Group Midlife Success. Most of these segments are found in suburban and exurban communities, and consumers here are big fans of the latest technology, financial products, aerobic exercise, and travel.
Whereas, Home Sweet Home is part of the Social group, The Affluentials, are big fans of health foods, computer equipment, consumer electronics, and the full range of big-box retailers.
Movers and Shakers are part of Elite Suburbs, members are big consumers of large homes, expensive clothes, luxury cars, and foreign travel. My marketing strategy would be to focus on placing similar ads in traditional media, i.e. newspaper or magazines, materials that they would get at home, along with having arrangement with the big box retailers and travel agencies to give samples and
Both are college graduates, watch television and read various magazines. Home Sweet Home shop at Buy.com, however, Movers and Shakers shop at Nordstrom’s. Respectively, Movers and Shakers have upper mid assets whereas Home Sweet Home’s asset are elite. They share being part of the Lifestyle Group Midlife Success. Most of these segments are found in suburban and exurban communities, and consumers here are big fans of the latest technology, financial products, aerobic exercise, and travel.
Whereas, Home Sweet Home is part of the Social group, The Affluentials, are big fans of health foods, computer equipment, consumer electronics, and the full range of big-box retailers.
Movers and Shakers are part of Elite Suburbs, members are big consumers of large homes, expensive clothes, luxury cars, and foreign travel. My marketing strategy would be to focus on placing similar ads in traditional media, i.e. newspaper or magazines, materials that they would get at home, along with having arrangement with the big box retailers and travel agencies to give samples and