2002 – Eminem – Without Me
Eminem is an extremely controversial person in the world of Hip Hop and at the same time, he was the first critically accepted white MC1. His real name is Marshall Mathers III – growing up in Detroit he was in a very difficult position because the local rap scene was totally dominated by black people2. Nevertheless, he managed to do something impossible and get incredible fame – his album The Eminem Show won the Grammy Award and Without Me, which is the single from this production, won the best music video award. Moreover, the album was the best-selling music entertainment title even though Eminem expressed a large amount of anger in it which struck against the institutions of "white America," the music business and, …show more content…
He is very confident and extremely masculine in what he says and how he looks. The closer insight of his person gives the video created for In da Club and directed by Phillip Atwell7. The whole recording session took 50 Cent only 45 minutes which is extremely short time8. The video taking place in Shady / Aftermath Artist Development Center plays on the concept of reconstructing the man by giving him superhuman power9. The video starts presenting the place with reception desk where TV sets hanging on the wall shows Eminem from his Without Me video. Then Shady and Dr. Dre comes in dressed as doctors and checking on the surgical operation which is going on in the other room. That will be 50 Cent – rescued by them and being brought back to life. Then 50 Cent is going through the recovery process with physical exercises. He has definitely gangsta image – covered with tattoos, wearing only training suit and showing his perfectly muscled body with scars. In the meantime, there are other scenes shown – obviously from the club. There is everything what the good party needs: well – dresses people, alcohol cocktails, beautiful women and good music delivered by 50 Cent himself. Indeed, the track In da Club became a hit and was played very often in party clubs1. Women in the video are dressed in very provocative way showing most parts of their body and wearing strong make up and golden jewellery. They are very attractive with fit body and flat bellies. Meanwhile, men are masculine machos sticking to the trends already shown for example in Eminem's video Without Me. Nevertheless, here the style in clothing is evidently more important, as well as the brands. Men wear loose baggy pants, loose T – shirts and jumpers or colourful, trendy jackets – also oversized. Most of them wear peaked caps from New Era with New York Coty sign. 50 Cent, apart from the cap, has also a white or black
Eminem is an extremely controversial person in the world of Hip Hop and at the same time, he was the first critically accepted white MC1. His real name is Marshall Mathers III – growing up in Detroit he was in a very difficult position because the local rap scene was totally dominated by black people2. Nevertheless, he managed to do something impossible and get incredible fame – his album The Eminem Show won the Grammy Award and Without Me, which is the single from this production, won the best music video award. Moreover, the album was the best-selling music entertainment title even though Eminem expressed a large amount of anger in it which struck against the institutions of "white America," the music business and, …show more content…
He is very confident and extremely masculine in what he says and how he looks. The closer insight of his person gives the video created for In da Club and directed by Phillip Atwell7. The whole recording session took 50 Cent only 45 minutes which is extremely short time8. The video taking place in Shady / Aftermath Artist Development Center plays on the concept of reconstructing the man by giving him superhuman power9. The video starts presenting the place with reception desk where TV sets hanging on the wall shows Eminem from his Without Me video. Then Shady and Dr. Dre comes in dressed as doctors and checking on the surgical operation which is going on in the other room. That will be 50 Cent – rescued by them and being brought back to life. Then 50 Cent is going through the recovery process with physical exercises. He has definitely gangsta image – covered with tattoos, wearing only training suit and showing his perfectly muscled body with scars. In the meantime, there are other scenes shown – obviously from the club. There is everything what the good party needs: well – dresses people, alcohol cocktails, beautiful women and good music delivered by 50 Cent himself. Indeed, the track In da Club became a hit and was played very often in party clubs1. Women in the video are dressed in very provocative way showing most parts of their body and wearing strong make up and golden jewellery. They are very attractive with fit body and flat bellies. Meanwhile, men are masculine machos sticking to the trends already shown for example in Eminem's video Without Me. Nevertheless, here the style in clothing is evidently more important, as well as the brands. Men wear loose baggy pants, loose T – shirts and jumpers or colourful, trendy jackets – also oversized. Most of them wear peaked caps from New Era with New York Coty sign. 50 Cent, apart from the cap, has also a white or black