Analysis Of Wireless Bluetooth Speaker

A fairly new electronic category that is constantly growing is wireless Bluetooth speakers. This category of speaker systems now encompasses everything from home surround sounds systems to personal speakers that you can travel with. There are many different companies competing in this category. There are well known corporations such as BOSE, Sony and many different new companies such as NYNE. BOSE and Sony offer many different types of wireless sound systems and is often advertised often during the holiday season. The NYNE brand is located in the United States and offers many different options for compact wireless Bluetooth speakers (NYNE, 2015, para. 4). The company that I will analyze further is Sony. Sony has two out of three of consumer …show more content…
The product being marketed would be a wireless Bluetooth speaker. The price must be affordable to consumers. Sony currently has Bluetooth wireless speakers at a variety of price ranges. Consumers can choice from a compact speaker starting around seventy dollars or much larger speakers priced up to seven hundred dollars (Sony, 2015). Consumers can purchase a basic speaker at an affordable price or opt for a deluxe version with more features. The promotion of this product should be looking to grab the attention of tech savvy crowd. This would include advertising on television, social media, and online. The company might also consider running a promotional special, discounting the speakers for the holiday season. As for the place these speakers should be available in specialty electronics stores, major chain stores and also online. The online industry is booming and the tech savvy crowd does a lot of purchasing from online …show more content…
One packaging strategy that Sony uses is the protective material found in the box the surrounds the speaker. Most electronic items come encased in Styrofoam. This protects the product during delivery to ensure consumer satisfaction. Sony labels its packaging with a large Sony logo. This promotes the company by advertising their brand via the purchaser. Sony also provides different color packaging for different items. For example, the speakers are in a white box well some of their computers come in a red box. This enhances the promotion of the product by making it distinguishable among its competitors. By packaging their products in red boxes the product will stand out among the other normal colored boxes of grey, black, and