There are a couple different tactics I would use in launching my product Wipe Away. The first would be a line of commercials. I would use commercials because adults and their children watch T.V. The commercials would show on child friendly networks but also networks like TLC or ABC Family this way I could get the attention of the kids and their parents. Another tactic I would use are setting up booths at kid friendly events around the United States for parents to get a chance to see the product and how it is unique. Some of the events we would show up to are festivals, theme parks, or various other attractions. This way parent’s can talk to Wipe Away experts and get a real feel for the product. The last tactic I would use is magazine, billboard,
