I. Nature of the Business
Wonderland Resorts ideal starter location is Furano, Japan. The business would be listed under a service and tourism industry as it would be a luxury resort. The mission is to provide luxury accommodations for people while they are on vacation. The vision is to provide a whole experience with sleeping accommodations and other amenities such as a spa, restaurant, bar, and sport shop.
The unique selling advantage is that there is only one other luxury resorts in Furano. This is the New Furano Prince Hotel. This hotel was built in 1988 and offers 427 rooms on 12 floors. A unique thing about Furano is that most of the population can understand and speak English. In the winter season, we would …show more content…
We will be using the already provided ski slopes. We will just be building the hotel and the golf course and that would cost approximately $2 billion. There will also need to be approximately 150 acres for the golf course in the spring/summer time of maintained turf. This would cost around $2 million to make just the golf course. The Winter Wonderland Resort would have a great portion of sales in the room booking. Then the business would have ski rentals for the winter and golfing in the summer, food, and clothing. There will also be some other little accessories such as bracelets, necklaces, clothing, cups, hats, bears, and etc. that people will be able to purchase. To get people to come to the resort the management team needs to be able to market our resort. The marketing plan will outline the steps that are needed to take in order to maintain a consistency and be able to get us to where we want to be. Winter Wonderland Resort will have their own website and advertising/promotion program that promotes the area’s lodging. A lot of visitors use the website to identify lodging and service options. Winter Wonderland is positioned to be a new luxury facility that is mostly focused on high-income and international visitors. Also, Winter Wonderland could possibly get in one of the popular Ski Magazines in the December
Wonderland Resorts ideal starter location is Furano, Japan. The business would be listed under a service and tourism industry as it would be a luxury resort. The mission is to provide luxury accommodations for people while they are on vacation. The vision is to provide a whole experience with sleeping accommodations and other amenities such as a spa, restaurant, bar, and sport shop.
The unique selling advantage is that there is only one other luxury resorts in Furano. This is the New Furano Prince Hotel. This hotel was built in 1988 and offers 427 rooms on 12 floors. A unique thing about Furano is that most of the population can understand and speak English. In the winter season, we would …show more content…
We will be using the already provided ski slopes. We will just be building the hotel and the golf course and that would cost approximately $2 billion. There will also need to be approximately 150 acres for the golf course in the spring/summer time of maintained turf. This would cost around $2 million to make just the golf course. The Winter Wonderland Resort would have a great portion of sales in the room booking. Then the business would have ski rentals for the winter and golfing in the summer, food, and clothing. There will also be some other little accessories such as bracelets, necklaces, clothing, cups, hats, bears, and etc. that people will be able to purchase. To get people to come to the resort the management team needs to be able to market our resort. The marketing plan will outline the steps that are needed to take in order to maintain a consistency and be able to get us to where we want to be. Winter Wonderland Resort will have their own website and advertising/promotion program that promotes the area’s lodging. A lot of visitors use the website to identify lodging and service options. Winter Wonderland is positioned to be a new luxury facility that is mostly focused on high-income and international visitors. Also, Winter Wonderland could possibly get in one of the popular Ski Magazines in the December