Winnebago Case Study Summary

3255 Words 14 Pages
Register to read the introduction… In 2001, Winnebago had top sales of $681.83 million during the first 6 months and leading market share of 18.9% in the RV industry. Although sales have decreased since 2000 where they reached $753.38 million, Winnebago is still a very successful company. Winnebago can owe its success to many factors. Producing good quality products and excellent customer service are some of the main reasons this company is so successful. They have realized that employees, customers, and dealers play an important role in total quality management. …show more content…
With Industry revenues declining 27% from 2000 to 2001 Winnebago will also have to adjust even more to stay as number one in the industry. Winnebago's current financial situation is very complex, with some major changes needed over the next few years. When it comes to the current liquidity and leverage aspects of the business Winnebago is doing great. They are very able to meet all their short-term obligations with $93,779,000 in cash and cash equivalents (up $42,336,000 from 2000), Winnebago has lots of room for future growth and investment. Every year the business is running the creditors is also paying less into the company meaning they will be more acceptable to give out more money if needed. When we look at the activity going through the business, Winnebago seems to be slacking this year compared to previous years in how effectively they are managing their resources. They seem to be selling off inventory quicker by 25% of a day, but there was an 18% increase in backlog orders from 2000 to 2001, which is raising some concerns. This also is showing signs of Winnebago taking longer to receive payments for product purchased on credit, with an 8.8% decrease compared to

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