The SWOT analysis is a very common and simple but widely used tool that helps in understanding involved in a projects or business activities. SWOT stands for strengths, weaknesses, opportunities and threats. The SWOT analysis will take the information from the environmental analysis and was separated into internal and external issues. Strengths and weaknesses are internal issues from the firm; opportunities and threats are external issues from the surrounding environment.
The SWOT analysis helps business to find out their strengths, weaknesses, opportunities and threats. The strengths are the internal positive factors; weaknesses are the internal negative factors; opportunities are the external positive factors; threats are the external negative …show more content…
They are simple and easy to use, therefore SWOT analysis is very famous among marketing workers. It could build detailed profiles for their company or competitors. By knowing the weaknesses of their competitors, they can take it as advantageous to beat them. On the other hand, the SWOT analysis can add value to the products and services so than the company can recruit new customers, retain customers, and extend products and services to customer segment over the long-term plan.
Wing Wah cake shop is a local food-chain store in Hong Kong. According to the data from their official website, they are now developed in to restaurants and cake shops. Hon Kong Wing Wah cake shop sells Chinese traditional cakes, Chinese wedding cake, Chinese preserved sausage, mooncake, Chinese tea and some seasonal food. They are well-known among Hong Kong people. We can analysis the company with SWOT …show more content…
The company can open or trade more products to other countries. Introduce their products to foreigner and let more people know what is Chinese cake. Moreover, in today’s health conscious societies, they can introduce more health-based products. For example, low sugar and low fat mooncakes. This could attract people who conscious health.
There are few threats of Wing Wah. First of all, there are a lot of competitions in the market. Their competitors sell similar type of products like Hang Heung cake shop, Maxim cake shop. Except this traditional shop, people would like to buy new or western type of cake. There are too many substitutes in the market. Other than competitors, the rent in Hong Kong is very high. They have to pay high rent for so many stores.
By using the SWOT analysis, we can see the basic information of the Wing Wah cake shop. That helps us to know how can we improve the company and avoid threats. We can use strengths to take over opportunities; use strengths to avoid threats; overcome the weaknesses by taking advantages of opportunities; minimize weaknesses and avoid threats.
Just analyzing the four aspects of the company, we can get the solution to boost the company. It saves lots of time, recourses and very easy to analysis. It is high efficiency. That is why is very
The SWOT analysis helps business to find out their strengths, weaknesses, opportunities and threats. The strengths are the internal positive factors; weaknesses are the internal negative factors; opportunities are the external positive factors; threats are the external negative …show more content…
They are simple and easy to use, therefore SWOT analysis is very famous among marketing workers. It could build detailed profiles for their company or competitors. By knowing the weaknesses of their competitors, they can take it as advantageous to beat them. On the other hand, the SWOT analysis can add value to the products and services so than the company can recruit new customers, retain customers, and extend products and services to customer segment over the long-term plan.
Wing Wah cake shop is a local food-chain store in Hong Kong. According to the data from their official website, they are now developed in to restaurants and cake shops. Hon Kong Wing Wah cake shop sells Chinese traditional cakes, Chinese wedding cake, Chinese preserved sausage, mooncake, Chinese tea and some seasonal food. They are well-known among Hong Kong people. We can analysis the company with SWOT …show more content…
The company can open or trade more products to other countries. Introduce their products to foreigner and let more people know what is Chinese cake. Moreover, in today’s health conscious societies, they can introduce more health-based products. For example, low sugar and low fat mooncakes. This could attract people who conscious health.
There are few threats of Wing Wah. First of all, there are a lot of competitions in the market. Their competitors sell similar type of products like Hang Heung cake shop, Maxim cake shop. Except this traditional shop, people would like to buy new or western type of cake. There are too many substitutes in the market. Other than competitors, the rent in Hong Kong is very high. They have to pay high rent for so many stores.
By using the SWOT analysis, we can see the basic information of the Wing Wah cake shop. That helps us to know how can we improve the company and avoid threats. We can use strengths to take over opportunities; use strengths to avoid threats; overcome the weaknesses by taking advantages of opportunities; minimize weaknesses and avoid threats.
Just analyzing the four aspects of the company, we can get the solution to boost the company. It saves lots of time, recourses and very easy to analysis. It is high efficiency. That is why is very