The changes in society were rapid and tangible; small farms disappeared to make way for huge plantations, mom and pop's small corner store were swallowed whole by multinational businesses. In this world, where profit and efficiency is the name of the game, we don't have time and a place anymore for Willy Loman. He is considered to be an inefficient, burdensome obstacle in the way of progress. Willy Lomans are expendable parts in the machine of a capitalist world.
In "Death of a Salesman," the two ideologies that clash are the cult of personality, the search for fame and recognition, and the capitalist utilitarian profit motive. The play uses Willy's brother Ben, and father, the tough individualists who carved out fame and fortune on their own, and contrasts their self made success with the harsh meat hook realities of a capitalist society. The two ideologies are working in tandem in up keeping the greed that makes keeps the American Dream alive. Both make monetary success equal with