Jasper, Summer and Dak, known more commonly as ‘The Trio’ have created a television series they – and I as their manager - believe will be ‘the next big thing’ in the television market. Their show is a teen drama essentially taking Shakespeare’s well known characters and placing them in a modern day high school setting. For instance Macbeth is the Vice Principle who eventually manages to oust the Principle and take over his position. Romeo and Juliet are high school sweethearts, still from opposing backgrounds, with Romeo being a classic Jock and Juliet being a band geek. The show will be akin to many other high school drama television shows such as ‘The O.C’ and ‘90210’. The Trio however wish to continue on in their creative process and have
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An interesting example of this is Disney, notorious for being extremely strict when it comes to copyright infringements and protecting their intellectual property. In the 90’s they fought to extend their copyright over Mickey Mouse to keep the character out of public domain and are now lobbying congress to extend it another 20 years. However, recently Disney seem to have had a turn around with their views towards copyright, specifically in relation their 2014 film Frozen. Youtube is littered with thousands upon thousands of video tributes to Frozen which infringe upon Disney’s copyright over Frozen and the music in it. However, Disney have chosen not take any action even against the most popular videos which have accumulated millions of views. Disney have realised that these breaches actually work in their favour by promoting their film and creating a user culture around it. This has clearly been an effective course of action for Disney as Frozen now has the most Blu-ray and legal downloads of any film ever. Another advantage of holding a copyright license is the ability to license or even sell your intellectual property. This can be seen through New Zealand company South Pacific Pictures selling the idea of award winning New Zealand television show Outrageous Fourtune to ABC who remade the series titling it Scoundrels. Rather than licensing the show to be broadcast in America, where it may not have been so culturally relevant or successful, the ability to sell the idea of the show and have it remade to be more suitable for a foreign audience has its obvious advantages for both companies. While still making money of the sale of their intellectual property, South Pacific Pictures had no further interest in the success of the show overseas. Whether or not it would be sucessful in the American market or not had
An interesting example of this is Disney, notorious for being extremely strict when it comes to copyright infringements and protecting their intellectual property. In the 90’s they fought to extend their copyright over Mickey Mouse to keep the character out of public domain and are now lobbying congress to extend it another 20 years. However, recently Disney seem to have had a turn around with their views towards copyright, specifically in relation their 2014 film Frozen. Youtube is littered with thousands upon thousands of video tributes to Frozen which infringe upon Disney’s copyright over Frozen and the music in it. However, Disney have chosen not take any action even against the most popular videos which have accumulated millions of views. Disney have realised that these breaches actually work in their favour by promoting their film and creating a user culture around it. This has clearly been an effective course of action for Disney as Frozen now has the most Blu-ray and legal downloads of any film ever. Another advantage of holding a copyright license is the ability to license or even sell your intellectual property. This can be seen through New Zealand company South Pacific Pictures selling the idea of award winning New Zealand television show Outrageous Fourtune to ABC who remade the series titling it Scoundrels. Rather than licensing the show to be broadcast in America, where it may not have been so culturally relevant or successful, the ability to sell the idea of the show and have it remade to be more suitable for a foreign audience has its obvious advantages for both companies. While still making money of the sale of their intellectual property, South Pacific Pictures had no further interest in the success of the show overseas. Whether or not it would be sucessful in the American market or not had