For example, William Li talks about the results in a research study about resveratrol on angiogenesis. In one test, scientists added extracts from red grapes into a ring of hundreds of blood vessels. The active ingredient, resveratrol, is in red wine. It blocked abnormal angiogenesis by 60% (Li). Logic and statistics is a good logical strategy for Li to use because he is dealing with science and medicine, so people want to see hard evidence and facts. Science is full of research so if he uses multiple case studies, it can help him support his argument. Li’s audience can include other scientists and experienced press and reporters, so using logos is a good way to convince people who are knowledgeable about this subject already. Also, his examples of logos makes him seem more credible to the audience. Not only does Li use case studies to emphasize his use logos, but he also uses images to show his research and reasoning. For example, he shows a picture of a ring of blood vessels with abnormal angiogenesis, and then next to that picture, he shows a picture of that same ring of blood vessels, just with soy bean extract and strawberry extract (Li). One can see that the large amount of blood vessels has shrunk incredibly. Li uses this type of logos because the audience can physically see the change in the amount of blood vessels. If he uses pictures from studies, then that can convince anyone …show more content…
Therefore, William Li also uses pathos to help persuade the audience of his argument. For instance, Li uses real life examples of tests and success stories of angiogenesis drugs on humans (Li). By telling the story of these survivors, it helps people feel more connected and relatable to the argument. The pathos is important to the speech because it gives the audience something to connect to and identify with, so then the audience might have a greater chance of accepting the argument. Pathos is important in this speech because the people in the audience isn’t all scientists so research full of statistics can not completely convince them. In addition to Li’s speech having examples of tests on humans to show pathos, it also happens to have examples of tests on animals and photographs to show pathos. In the speech, Li refers to tests done on animals, such as a boxer named Miles (Li). He does this to evoke a feeling of sympathy and compassion for the animals. To further emphasize this use of pathos, he adds pictures of the animals with the cancerous tumors, before getting their treatment to try to arouse tenderness for these animals. The kindness that the audience feels for these animals will help Li create a bigger impact on his audience and have more people we persuaded to follow his