Essay on Why Walmart May Fail in India?
University of Redlands INTB 694W
Individual Article Analysis
Wal-Mart coming to India is been a big issue lately. For several years, the Government of India did not allow international retailing giants to make foreign direct investment (FDI) in its retailing industry-for the fear that they would hurt small Indian retailers and cause unemployment and displacement of millions of people and their families. The large percent of Indian population depends upon small businesses for their livelihood. Indian government is facing the protest from Indian public for permitting foreign supermarkets to open in India for the first time for e.g. …show more content…
The whole idea behind Wal-Mart business model in India is to buy the goods which you may require over a period of month from the wholesale, without needing to go to Kirana stores every third day. Americans and westerners use lot of canned food hence they buy vegetable or even meat, store it for a period of time whereas Indians mostly avoid eating canned food and believe in making fresh food with fresh vegetables and groceries. India has different class levels depending on their income and spending power.