spread about the company activities and would serves as good opportunity in promoting its Starbucks brand to this specific market segment. According to an international corporate social responsibility study, nine out of 10 consumers would boycott companies if they found irresponsible. The study further found that majority of the consumers is using social media to disseminate the negative information about the company. In addition, it has been found that almost 90% consumers consider corporate social responsibility when deciding where to shop. Economic development, human rights, poverty, and hunger are the growing concern for customers in deciding where to do their shopping. Hence, supporting the “GROWING PROFITABLE COFFEE” project would benefit
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The most important channel, however, would be the foam plastic coffee cups Starbucks serves its coffee. By writing, “Your Penney makes change” on the cup of coffee they serve, the campaign would reach to hundreds of million people across the world. This can be achieved either by encouraging its baristas to write on the cups of coffee and engaged with their customers or by using standardize pre-labeled cups.
The project can use social media channels such as Facebook, Twitter, LinkedIn, YouTube and other sites. The project can post regular messages through its Facebook page to encourage people to like or shares its messages and connecting their friends to the cause, and encourage them to be part of it. As 40% of Starbucks customers are within the age group that is actively spending a significant time of their typical day serving the internet, those electronic media would be a very powerful channels in disseminating the cause message. The project can also use the company stores throughout the world to spread the information about the campaign through posters and other visible
The most important channel, however, would be the foam plastic coffee cups Starbucks serves its coffee. By writing, “Your Penney makes change” on the cup of coffee they serve, the campaign would reach to hundreds of million people across the world. This can be achieved either by encouraging its baristas to write on the cups of coffee and engaged with their customers or by using standardize pre-labeled cups.
The project can use social media channels such as Facebook, Twitter, LinkedIn, YouTube and other sites. The project can post regular messages through its Facebook page to encourage people to like or shares its messages and connecting their friends to the cause, and encourage them to be part of it. As 40% of Starbucks customers are within the age group that is actively spending a significant time of their typical day serving the internet, those electronic media would be a very powerful channels in disseminating the cause message. The project can also use the company stores throughout the world to spread the information about the campaign through posters and other visible