A Rhetorical Analysis Of Smoking Cigarettes

When I stop and observe people around me, I notice a lot of individuals who smoke cigarettes. I also notice people enjoy shooting guns as well. When I am driving in the car, walking down the street, and even outside of stores or restaurants, there are a lot of people who smoke. However, did one ever think to compare them to each other? Tobacco.stanford.edu shows a picture of a bullet and a cigarette compared to each other. The reality is that cigarettes are just as deadly as bullets from a gun, but one prolongs longer than the other.
When I analyze this ad at first, I see that the overall composition is audience, purpose, and prominent element, and focal point. The audience is those who might be contemplating trying cigarettes and its purpose is to inform that death will come sooner rather than later, when one smokes. I notice the bullet as the first …show more content…
I see the only two characters or objects are the bullet and the cigarette. I observe the background of the ad and see that it looks as if both of the objects are lying on a floor. I think it could mean that they are not as of importance because when we find something on the floor, we discard it the majority of the time. The design of the ad is dark and gloomy unlike the other bullet and cigarette which are more colorful and catch the consumers’ eye first. The colors of the objects represent the items that kill so they want that to be the main focus of the picture. The background of the image is dark and gloomy which could also represent the style of life that comes along with smoking. Additionally, when I look at the choice of font, it seems very direct and simple. I believe they want the message of the words “quick” and “slow” to come right away. They want us to understand that the word “quick” under bullet represents a quick death and the word “slow” under the cigarette represents a slow