in Shanghai. The reason for this high number is the fact that Shanghai has the largest number of Workhorse customers compared to all other cities.
Hiring Sales People – Since, the portfolio of the company has expanded dramatically compared to quarter 3 and now it includes products in two other market segments, the need for new sales people increases as well. In the next quarter Chicago will continue to have the greatest number of people out of all the markets in which Gold Standard competes. The reason for this is the fact that Chicago is the largest market for both the Mercedes and Traveler target segments and it also has a large Workhorse potential. Overall Chicago is the largest market, which means that in order to capture its full potential …show more content…
The increase in the total market share, as well as in the market performance score (69.00) can be attributed to the successful release of the two new products in the Workhorse and Traveler market segments, in addition to the stable performance of the Ingot in the Mercedes subdivision. The company now occupies 31% its primary Mercedes segment, 38% of the Workhorse and 59% of the Traveler markets. Indicating that the changes in the advertising implemented during the last period have been successful.
• Marketing Effectiveness – The effectiveness of the company has also improved compared to the previous quarter increasing from 74.5 to 77.5. This score shows that the customers hold Gold Standard in high regard and place it on the top of the industry. Detailed look of the score reveals that the advertising of the products has been very successful with a score of 83, a significant improvement compared to the previous result of 74.
Designing New …show more content…
The Coin 2.0 will be with 100 more expensive than its predecessor, due to the fact that it will feature newer and more advanced technology and styling allowing it to satisfy almost all of the needs of the customer, while being profitable for the company.
Advertising
• Ingot 2.0 – The new design of the advertising for the Ingot following last quarter made significant improvements to the ad judgment result of the product, going from 74 in Q4 to 83 in Q5. This shows that the increased number of lines on the advertising in the Q3 was a mistake and instead of providing more information and creating more customer interest, it actually repelled potential buyers. With the current result the Ingot has the highest rated advertisement of all its direct competitors, because of which there will be no changes made to the campaign in the next quarter.
• Ingot 3.0 – The advertisement for the new generation Ingot computers will be very similar to the one of the old generation, highlighting all of the advantages of the product, as well as its new features, such as the high speed networking
Hiring Sales People – Since, the portfolio of the company has expanded dramatically compared to quarter 3 and now it includes products in two other market segments, the need for new sales people increases as well. In the next quarter Chicago will continue to have the greatest number of people out of all the markets in which Gold Standard competes. The reason for this is the fact that Chicago is the largest market for both the Mercedes and Traveler target segments and it also has a large Workhorse potential. Overall Chicago is the largest market, which means that in order to capture its full potential …show more content…
The increase in the total market share, as well as in the market performance score (69.00) can be attributed to the successful release of the two new products in the Workhorse and Traveler market segments, in addition to the stable performance of the Ingot in the Mercedes subdivision. The company now occupies 31% its primary Mercedes segment, 38% of the Workhorse and 59% of the Traveler markets. Indicating that the changes in the advertising implemented during the last period have been successful.
• Marketing Effectiveness – The effectiveness of the company has also improved compared to the previous quarter increasing from 74.5 to 77.5. This score shows that the customers hold Gold Standard in high regard and place it on the top of the industry. Detailed look of the score reveals that the advertising of the products has been very successful with a score of 83, a significant improvement compared to the previous result of 74.
Designing New …show more content…
The Coin 2.0 will be with 100 more expensive than its predecessor, due to the fact that it will feature newer and more advanced technology and styling allowing it to satisfy almost all of the needs of the customer, while being profitable for the company.
Advertising
• Ingot 2.0 – The new design of the advertising for the Ingot following last quarter made significant improvements to the ad judgment result of the product, going from 74 in Q4 to 83 in Q5. This shows that the increased number of lines on the advertising in the Q3 was a mistake and instead of providing more information and creating more customer interest, it actually repelled potential buyers. With the current result the Ingot has the highest rated advertisement of all its direct competitors, because of which there will be no changes made to the campaign in the next quarter.
• Ingot 3.0 – The advertisement for the new generation Ingot computers will be very similar to the one of the old generation, highlighting all of the advantages of the product, as well as its new features, such as the high speed networking