Weil does an excellent job of taking the information originally presented in Integrative Medicine and Systemic Outcomes Research (Bell, MD), and narrowed the topic to something that consumers would identify with. He has also made it more readable and easy to understand, increasing the accessibility to the average American consumer. The example he used, regarding the use of the coca leaf by the Andean Indians, was an excellent choice of example to make his point and connect with his audience. Much of his target audience knows that cocaine is a dangerous drug, and can cause serious health risks. By using this as an example he is showing readers the drastic difference between whole plant use and the isolated compound. This example is an effective way to engage the audience by providing information in a way that most Americans are familiar
Weil does an excellent job of taking the information originally presented in Integrative Medicine and Systemic Outcomes Research (Bell, MD), and narrowed the topic to something that consumers would identify with. He has also made it more readable and easy to understand, increasing the accessibility to the average American consumer. The example he used, regarding the use of the coca leaf by the Andean Indians, was an excellent choice of example to make his point and connect with his audience. Much of his target audience knows that cocaine is a dangerous drug, and can cause serious health risks. By using this as an example he is showing readers the drastic difference between whole plant use and the isolated compound. This example is an effective way to engage the audience by providing information in a way that most Americans are familiar