Essay on Why People Hate Dove's 'Real Beauty Sketches' Video

833 Words Dec 2nd, 2015 4 Pages
Why People Hate Dove's 'Real Beauty Sketches' Video

Dove's "Real Beauty Sketches" campaign is supposed to be an uplifting message that shows women that they are more beautiful than they think they are. In the viral video, an FBI-trained sketch artist draws women first based on their own and then on strangers' descriptions.
While many love the video, others found major flaws in the ad. A slew of articles have point out why the ad isn't entirely on-message, with headlines including "Beauty Above All Else: The Problem With Dove's New Viral Ad" and "What's Wrong With Dove's Real Beauty Sketches Campaign?"
These are some of the main complaints:
The video only focuses on a very small subset of women.
Kate Fridkis of Psychology Today
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It should be to get women to do for ourselves what we wish the broader culture would do: judge each other based on intelligence and wit and ethical sensibility, not just our faces and bodies."
Furthermore, it could even make women more self-conscious for having a real, as opposed to "imaginary" mole.
DoveAn example of the "imaginary" mole.
According to Kate Fridkis at Psychology Today, "Interestingly, even the sketches based on the self-descriptions weren’t actually particularly unattractive, and I was faintly annoyed with the idea that one sketch was supposed to represent unattractiveness and the other beauty, when the distinctions between the two seemed to lie in characteristics like a mole, shadows under the eyes, slight roundness in facial shape, or a few wrinkles."
That implies that all women who age and get wrinkles (as opposed to imaginary ones), are less attractive.
Or that, as Fridkis continues, "The mole would be a problem if it were larger and darker. There it is, making the portrait on the left look ugly! But luckily it’s only larger and darker in our minds."
The ad blames women, rather than society, for critiquing the smallest physical imperfection.
Erin Keane's Salon article, claiming that the ad is "not feminist," takes issue with Dove's message that women are their own worst critics.
"Except we’re not — at least, not naturally," Keane writes. "All of that body image

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