Why Movie Exhibitioners Moved To Tv And Film

Exam- Question 1 During the mid to late 1950s, television networks and major film studios were not willing to work one another. There were a number of reasons why these corporations. One early problem for the motion pictures studios attempt to sell films to television was their issue with exhibitioners. Exhibitioners threatened they would boycott studios who sold features to television or studios who moved to telefilm. They were forced to take the threats seriously because the exhibitioner’s theaters still consisted as their largest market. That issue would later be resolved due to the antitrust consent decrees that take away the movie theaters that major studios owned. Though because of the promise of wide screen and color television, as well as the increasing popularity as television as a medium: the popularity of films largely increased.
Films would eventually reach the television screens, and Hollywood studios like Disney and filmmakers turned to television for exploitations and promotions, but as well as for programing. An example would be that Disney turns to television programing in order to promote the company’s amusement park Disneyland. Also, …show more content…
One was that studios need more talent, which was why sponsors prefer film productions as appose to television programing. Film stars that turned to television had many high demands and that was just too much for the sponsors to handle. The sponsors preferred that film stars stay in film because it was much easier for them to handle due to the large amount of talent in Hollywood. Sponsors and studios could benefit themselves even more because film allowed them to produce and control commercials and programing. Also film allowed for syndication, which meant they could broadcast television programs to a number of different television stations. Thus, no longer would sponsors be limited to the networks primetime in order to reach their desired