Chromebooks have made a 53% increase in K-12 schools and school districts (Taylor). Not only has Chromebooks blown up lately but they make up 4.4 million of the 8.9 million devices sold to schools and school districts for K-12. This means, 30,000 new Chromebooks activated per day (Taylor). Along with the success of Google comes the downfall of Apple and Microsoft. Apple’s market share went from 54% to 24%, getting cut in half. Also, Microsoft’s shares went from 43% to 24%. Again almost cut in half (Taylor). Not only has Google burst onto the tech industry, but they have also got the attention and participation of millions. Google claims they have 30 million students, faculty, and staff using Google apps for education, a free collaboration suite for schools around the world (Villapaz). But with shrinking school budgets, its price is certainly welcomed by schools everywhere. The only monetary cost comes from the Chromebooks, which school districts can purchase for $200 to $300 per device, with a management fee, for administrators to remotely control them (Villapaz). Google has nearly taken over the school tech industry with affordable prices and being relatively quick. The speed of Google’s conquest is unbelievable, in 2012, Chromebook made up 1% of the education tech, compared to Apple’s 50 plus percent (Moser). “If you look at the overall market for …show more content…
But Apple and Microsoft are taking the biggest fall of all three tech companies. One of the big concerns when talking about Google and their Chromebooks is privacy. Google’s motive is to get kids hooked early on the Google brand so they will use Google later on (Kamenetz). Since schools are getting on the Chromebook train, Apple and Microsoft have taken a fall. Apple is continuing to struggle and fall: in order to avoid a lawsuit, Apple agreed to pay back $4.2 million to the Los Angeles Unified School District for the inability to go through with their promise of: “iPad for every student” program in 2013 (Moser). The problem for Apple was with the software: Teachers started complaining about the preloaded curriculum and it being light on content, had lots of bugs, and was hard to operate (Moser). Apple took a big loss on the school front but they are still doing well on mobile phones and tablets. So, if they can get their stuff together then they can try and make a comeback. But until then they need to keep improving their tech. Chromebooks were able to overtake iPads in education because they’re far cheaper-sometimes under $200-also they have keyboards, and don’t require additional software because they only run on Google Chrome’s servers (Moser). Sooner than later, some company has to prevail. In this case, Google ended up prevailing, Apple and Microsoft took the hits and