Why Do We Only Notice About 27 Ads Essay

1141 Words Dec 1st, 2015 null Page
We are expose to 500 ads daily, but we only remember about 27 ads per a day (Fowles). Why do we only notice about 27 ads? Advertisers do anything to grab our attention because that is the most important thing for an advertiser. Once an advertiser is able to get your attention then they can try to sell their product to you. This ad is using the fifteen basic appeals that Folwes mentions. The Diamond Cologne ad is in black and white, showing a young handsome man who is confident with a suit on and also with a smile, multiple women are pulling his jacket off of him, a beautiful woman with her mouth open and she is all over him by pulling his shirt towards her with a crowd of paparazzi following him. In bold, white text, it said “hard to resist,” and “Diamonds for men.” The ad is showing us if you used our product you will be noticeable and be irresistible towards women. Diamonds cologne is aimed towards men; showing us the confidents you can have and how irresistible you will be to women, which every man dreams of. Why did Diamond cologne choose to use black and white advertisement? Why not use colors? Although using black and white was a strategic choice, "Black-and-white images can lead consumers to focus on the abstract, essential, and defining components of a product. In contrast, color images can draw attention to the concrete, sometimes unimportant and idiosyncratic features of the product” (science daily). The advertiser wants to have your full attention on their…

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