A person's life can change in a matter of seconds. It only takes a driver five seconds to check a text and crash head on into the car in the oncoming lane going 40 mph. Acura capitalized this in their recent ad "the Test" in an effort to sell the car as well as sell the idea to keep families safety a top priority while driving. Acura, a top-selling car company in the USA, shows a safety tester placing a family inside a car. Not a word is said as these placid "dummies" are gently placed in the car. As the ad continues it is revealed the dummies are the tester and his family; or rather the tester sees the dummies as his family. This is major for the company because cars are so common in everyday life, the seriousness of their danger is often
