The year 1960 has been full of uncertainties. Domestically, behind the economic prosperity there came the explosively populous new generation who must be financially equipped; Civil rights movement was heating up under the leadership of Martin Luther King. In the international arena, the predominant image of the country was shaken by recent unpleasant diplomacy –especially the failed summit with Krushchev. However, in 1960, one thing is certain---America needed change. Eisenhower reached the presidential term limit and thus the quadrennial election was to be held with two new candidates. Our candidate, vice president Nixon, played an important role in this election, but he was defeated by the young Catholic Democrat, Senator John Kennedy, by a minimal margin in popular votes (49.6% vs. 49.7%, 270). Analyzing our candidate’s failure not only provides an explanation for him but also a reference for his future political career. Nixon’s failure, despite the candidate’s experience and the financially well supported campaign, can …show more content…
Historically, the situation rarely favored the incumbent party if the incumbent president was not on the ballot. Under this circumstances, nearly two-thirds of election result flipped to the challenger party in the next election (http://thefederalist.com/2014/09/04/history-is-not-on-the-democrats-side-in-2016/ ). Though there was no clear evidence of why third-term exists, it could have contributed to Nixon’s Failure. Moreover, the incumbent President Eisenhower unintentionally sabotaged Nixon’s experienced national image when he responded to a reporter asking for Nixon’s accomplishment in White House. He said “If you give me a week, I might think of one.(https://presidentialcampaignselectionsreference.wordpress.com/overviews/20th-century/1960-overview/