Why Business Needs Content Marketing Essay

759 Words Aug 29th, 2016 4 Pages
5 Reasons Why Your Business Needs Content Marketing Content marketing may just be a buzzword for some, but for others, it is close to second nature. The problem is that most modern-day marketers vastly misunderstand it or are skeptical about its potential. It requires a significant amount of investment in time and resources and at the end of it, businesses have a hard time reconciling their return on this investment or ROI.
So let 's change that and review the top ways that content marketing can impact your business.
Starting off with a definition, according to the Content Marketing Institute (CMI), content marketing is creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. [1].
As you can see, content marketing is more than just your occasional blogpost – its more strategic than that.
Let 's now discuss why content marketing actually has the potential to make a difference. The following five reasons should be enough to convince you of its powers:
1. Greater Lead Generation
After studying many B2B and B2C organizations in North America, Demand Metric found that on average, content marketing not only costs 62 percent less than traditional marketing activities, but for every dollar spent, is able to generate about 3 times as many leads. [2].
Since customers like to spend time reading about brands and businesses before…

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