Whole Foods Vs Organic Foods

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Whole Foods is a retailer that promotes natural and organic foods since the 1980s. The company products are the highest-quality natural and organic foods. The company's products include beverages, body care, snacks, frozen, pantry staples, supplements and gift baskets and also eco-scaling cleaning products (Whole Foods.com, 2018). Whole Foods quality standards are providing foods that are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. The driving factor of the company is to enhance methods, safety, ingredients, taste, freshness, nutrition, and appearance. Whole Foods delivers value by providing safe and healthy food to health-conscious customers would enjoy (Whole Foods.com, 2018).
Whole Foods is one of the most profitable health food markets in the United States. The company has a strong brand reputation in the organic, health industry due to the high quality of its products. However, competition, such as Sprouts Farmers Markets, Trader Joe’s, and Wal-Mart has become popular in the natural and organic food market industry within the last decade (Investopedia.com, 2018). Sprouts Farmers Markets pride itself based on offering healthy food products at lower cost than Whole Foods. Whole Foods sells enhanced quality products at higher costs. The increase …show more content…
“Whole Paycheck” was a name given to Whole Foods representing its expensive products. Hopefully, that representation will phase away with the Amazon lowering premiums and reaching a new target market to expand growth. Whole Food Market 365 is also an attempt to attract a target market of price-savvy consumers. The new 365 concept was launched in 1997 to deliver products with strict quality standards at competitive prices (Whole Foods.com, 2018). Amazon and Whole Food Market 365 will move the company to success while changing its price and competitive

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