Whole Foods Pricing Strategy

From the onset of its existence, Whole Food Market Inc. has been respected as an evolving company with quality standards, a devotion to community and environmental responsiveness, highly-regarded employment practices and a healthy-growth model.
There are various strategies that this company implementation with respect to their growth, store location, product line, pricing, merchandising and even it’s social responsibility and community citizenship initiatives that has helped tremendously in its success. Its growth strategy has been to expand via an aggregate of opening new stores and acquiring small, owner-managed chains which consisted of capable personnel and locations in sought-after markets. This has generated lots of income as well as …show more content…
Whole Foods’ store location strategy requires the examination of potential markets, according to specific constituents such as education levels, population density, and income partnered with the …show more content…
This product line strategy has helped diversify the company in competing more broadly within the food industry.The pricing strategy of Whole Foods involves selling the product of highest-quality to a more competitive price in the market. This has proven to be successful as customers are willing to pay more for high quality foods.The merchandising strategy of Whole Foods was to create an inviting and interactive store atmosphere that turned shopping for food from a choice into fun, pleasurable experience. This has garnered a lot of success and has even earned them an array of awards. Whole Foods Market had a social responsibility strategy which includes health issues for animals, sustainable agriculture and education, such as eating food for the benefits of mankind's health, seafood practices, local producer loan programmes and actions to promote good practices in all areas of their markets that is involved in agriculture, land and sea cultivation and environmental