Whole Foods Swot Analysis

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Whole Foods operates in organic, natural and specialty foods in the retail industry. In 1980, John Mackey Renee Lawson, Craig Weller and Mark Skiles founded Whole Foods in Austin, Texas. In early 1978, John Mackey and Renee Lawson borrowed $45,000 from their families to start a grocery store called Safer Way (“History, n.d.”). Lawson and Mackey, ages 21 and 25, lived in an apartment near Safer Way and soon got booted for storing food products at their place. Shortly after, they decided to live in their grocery store. They had no showers, so instead they used the hose from the dishwasher. A couple years passed, Mackey and Lawson decided to merge with Craig Wellers and Mark Skiles, owners of Clarksville Natural Grocery. They all wanted
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A mission statement shows what a company does to perform well and accomplish its goals. Whole Foods’ mission statement proves that its customers are the most important stakeholders in their business. They provide organic food to promote healthy eating. Also, the company’s success is dependent on their highly intelligent associates who are full of energy and strive to do their best.
Vision Statement: Whole Foods has a “vision of a sustainable future means children and grandchildren will be living in a world that values human creativity, diversity and individual choice” (“History, n.d.”). A vision statement shows what the company wants to pursue in the future. Whole Foods’ vision statement is measured by customer satisfaction, team member happiness and maintaining and improving the environment. Whole Foods offers high quality products that are offered to anyone. They believe communication will create better customer service. As John Mackey stated, “Customers are the primary motivation for our work—they are not an interruption of our work” (“Mission and Vision,

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