Whole Foods Coupon Analysis

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For those who are Vegetarian, Vegan, or Gluten Free, the app’s coupon system tends to focus mostly on offers that are meat based driven. An example is on the IOS app store’s Whole Foods app screenshots. The customer is presented with a coupon for the Bakery Department featuring a sale on cookies, without any specification on if this offer includes a “Gluten Free” option. The next coupon offer is for “$5 Off Epic Meat Snacks, Bone Broths, and Animal Oils”. This is off-putting to those who are non-meat eaters.
The only top two memorable things on the current Whole Foods app are their “Location Finder” and “Online Coupons”. Unfortunately, this inadequate mobile experience is driving customers away, leaving them frustrated and confused as to why

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