♣ Market Research: In-person and Online Moderating (Focus Groups, IDIs, Diary Studies, Ethnographic Field Studies), Qualitative Analysis, Storytelling, Data Analysis, NVivo, Qualtrics
♣ General: Strategic Thinking, Creative Problem-solving, Effective Communication, Writing/Editing, Visually Engaging Presentations, Public Speaking, Microsoft Office, Prezi, Social Media
♣ Languages: Native English, Proficient Italian (enhanced by a semester in Rome), and Basic French
Experience
Research Associate, Kudzu Research October 2014 – Present
Conducts qualitative research to investigate the implications of consumer perceptions, behaviors, and preferences in a larger cultural framework. Applies insights to current industry practices to optimize marketing and brand strategies. Manages operations and drives business development of Kudzu's proprietary online research platform. Oversees work of multiple employees and end-to-end research project life cycles including recruiting, billing, and …show more content…
“Technology as Cultural Capital, Particularly in US College Access.” The Unfamiliar. 2.2