Topman is the separate fashion business counterpart of Topshop that accommodates solely to men’s fashion. Topman has a series of high-street men's clothing stores located throughout the United Kingdom and has a presence on just about every UK High Street.
2.2 Similar web Metrix 371
Topman is an Omni channel brand, in which there is access to their brand via the desktop, bricks and mortar and mobile application (app). The total visits that Topman’s website has had in the last 6 months viewing it on desktop and mobile web has risen:
- Global Rank: 15,889
- Country Rank: 1,367
- Category Rank: 218
Topman’s direct traffic sources on desktop in the last 3 months are at 32.46%. With their total visits amounting to 2.3 million; the time on site only amounts to 00:03:53 considering the total of visits. On average, Topman customers view around 6.20 pages on their website; with the bounce rate of 32.07%; which is rather high for a brand of this calibre.
Referrals at 14.47%; with the top referring sites are Fashion Beans, Hot UK Deals, Shop Style and Top Shop. With this the top designation sites are …show more content…
There was a video of Top man's senior design team, who talked through the print design process from inspiration to the shop floor; promoting that prints are in focus this month. There is also a ‘Nearby locations’ section; which informs the consumer of their local store if they feel they wanted to pop down. Topman is also linked with Virtual Tour; which shows the consumer their Oxford Circus store. There are also videos of various topics on their page; such as, do’s and don’ts of getting a new job, peoples behaviours at music festivals and an interview with Topman’s creative director; sharing his inspirations. Instagram is another social media site that has a large following of 396k. Again Topman are active with sharing photos and videos. These contain celebrities and models wearing
2.2 Similar web Metrix 371
Topman is an Omni channel brand, in which there is access to their brand via the desktop, bricks and mortar and mobile application (app). The total visits that Topman’s website has had in the last 6 months viewing it on desktop and mobile web has risen:
- Global Rank: 15,889
- Country Rank: 1,367
- Category Rank: 218
Topman’s direct traffic sources on desktop in the last 3 months are at 32.46%. With their total visits amounting to 2.3 million; the time on site only amounts to 00:03:53 considering the total of visits. On average, Topman customers view around 6.20 pages on their website; with the bounce rate of 32.07%; which is rather high for a brand of this calibre.
Referrals at 14.47%; with the top referring sites are Fashion Beans, Hot UK Deals, Shop Style and Top Shop. With this the top designation sites are …show more content…
There was a video of Top man's senior design team, who talked through the print design process from inspiration to the shop floor; promoting that prints are in focus this month. There is also a ‘Nearby locations’ section; which informs the consumer of their local store if they feel they wanted to pop down. Topman is also linked with Virtual Tour; which shows the consumer their Oxford Circus store. There are also videos of various topics on their page; such as, do’s and don’ts of getting a new job, peoples behaviours at music festivals and an interview with Topman’s creative director; sharing his inspirations. Instagram is another social media site that has a large following of 396k. Again Topman are active with sharing photos and videos. These contain celebrities and models wearing