Identification of target customers and an analysis of their attributes. Use the information in the marketing plan and market profiles for other countries to assist you in documenting attributes.
Identified target customers within the selected country will be:
Identified target customers Customer attributes
Segment 1 – young couples Very explorative, fun loving and prone to the western culture and languages
Segment 2 – retired couples Very quiet, calm and don’t want to be disturbed with the travelling plans
Segment 3 – business owners Would like to see and try something unique and special and they are not concerned with the price discounts or cutting
A description of the features of the TNQ experience that is most likely to appeal to …show more content…
TTNQ’s recommended marketing strategies can be:
Business-to-business marketing: TTNQ can focus on targeting the government and corporates to promote its tourist services to these large corporations. Whenever there will any conferences and seminars hold, TTNQ can be viewed as the first option for these groups.
Direct marketing: to reduce the marketing costs and investments, TTNQ can use the local telemarketers to conduct the direct sales to the local families and individuals. Large amount of the marketing costs can be saved from this activity.
E-business: the most efficient and effective way to promote TTNQ’s products and services will be the online promotion. It can use the fast reaching media such as Youtube and Facebook to reach the maximum number of potential customers.
Recommended marketing strategies How it has the maximum appeal to consumers How it motives consumers’ decision making
Marketing strategy 1: Business-to-business marketing Comprehensive customer service and free of hassle of products and product lines offered to the customers already had an experience with the product and knows
Identified target customers within the selected country will be:
Identified target customers Customer attributes
Segment 1 – young couples Very explorative, fun loving and prone to the western culture and languages
Segment 2 – retired couples Very quiet, calm and don’t want to be disturbed with the travelling plans
Segment 3 – business owners Would like to see and try something unique and special and they are not concerned with the price discounts or cutting
A description of the features of the TNQ experience that is most likely to appeal to …show more content…
TTNQ’s recommended marketing strategies can be:
Business-to-business marketing: TTNQ can focus on targeting the government and corporates to promote its tourist services to these large corporations. Whenever there will any conferences and seminars hold, TTNQ can be viewed as the first option for these groups.
Direct marketing: to reduce the marketing costs and investments, TTNQ can use the local telemarketers to conduct the direct sales to the local families and individuals. Large amount of the marketing costs can be saved from this activity.
E-business: the most efficient and effective way to promote TTNQ’s products and services will be the online promotion. It can use the fast reaching media such as Youtube and Facebook to reach the maximum number of potential customers.
Recommended marketing strategies How it has the maximum appeal to consumers How it motives consumers’ decision making
Marketing strategy 1: Business-to-business marketing Comprehensive customer service and free of hassle of products and product lines offered to the customers already had an experience with the product and knows