Tesla Motor is quickly becoming a very well known name in the Automotive Industry. Having launched in 2003 under the leadership of successful entreperneur, Elon Musk, it has quickly established itself in the electric-automotive industry having released three relatively successful car models thus far. It's car portfolio has strategically segmented the market as each car appeals to a different target market. They originally released the Tesla Roadster which is a sports car capable of high performances but comes at a high cost. The most current release is Model X which is modelled as a a "crossover SUV", which was released at the end of 2015. This model is unique in the sense that Tesla are also targeting families with seven-seater models.
