Who Is Sonic Drive-In?

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I believe that additional requirements included to the Sonic Drive-In franchise would help the company maintain additional control over its franchise operations and increase profit. The Sonic Drive-In franchisee requirements are already tough in comparison to the franchises of other restaurants (Ferrell, Hirt, & Ferrell, 2014). The Sonic Drive-In franchise is already prosperous mainly due to its extraordinary franchise requirements, such as restaurant experience and opening at least two drive-ins, but it would not damage the franchise to increase the requirements and the initial investment (Ferrell, et al, 2014). According to Gaul’s Triple, Sonic’s success is due to the financial background and experience, which is a large part of

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