President John F.Kennedy held a news conference on April 11,1962 to discuss the hike in steel prices.The main purpose of this speech is to persuade steel companies to not change their prices. Kennedy uses an emotional appeal to showcase the economical distress occuring during that period. This is shown in the second paragraph in his speech when he stated " When we are asking Reservists to leave their homes and families for months to end."He wants these companies to understand that a war is occuring an not the time to discuss something so unimportant like steel prices. He also uses an emotional appeal to create a sense of pity for those dying in the Vietnam war. Hoping that the steel prices will understand what it feels like to have a loved
