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Who Is Papa John's Target Audience

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Papa John’s targets young adults, social media/smartphone heavy users and also sports fans. In general, it’s mostly people with common hobbies. Again, they’re pandering to lowest common denominator.

The brand uses a friendly, funnyish voice in all their campaigns to try to communicate that pizza is the answer to everything, and nobody does it like Papa John’s. With every post they also try to plug in all their promotions, which would be their ultimate goal.

Twitter seems to be the main focus for most pizza brands. Placing orders through chatbots is definitely playing a part in why twitter has become such a popular platform for them.

Their content on facebook and instagram is a copy-paste version of their twitter feed. They’re not producing any exclusive/targeted content to any of these other platforms. …show more content…
I wouldn't say that Papa John’s is failing their social media game. They have a huge following in all their platforms, but they could be doing a couple things better by watching and learning from their peers.

1. Brand’s voice: They try to sound young and hip, but it’s just not organic. Their comedic sense is not the most clever or cool/trendy, to say the least, and it doesn’t resonate with the younger audience they’re

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